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8 Common Types of Press Release with Examples
A press release is a written company announcement with all the details for journalists and media outlets to publish the news story. For writing an effective press release, it is important to be aware of the kinds of press releases and understand the format for each type.
There is a type of press release for every kind of business announcement that you would ever want to make. Regardless of the type of announcement, there is a press to cater to your marketing needs.
Here we have provided a brief overview of the types of press releases along with helpful examples for your help.
Review these types and evaluate examples to learn how to write a press release.
What is a Press Release?
A press release is a short, official statement written by a public relations professional to announce something new about their company. They are formatted in a specific way, written in the third person, and usually address the who/what/when/where/why of the story.
A press release should be direct and to the point. They should be newsworthy and interesting to the press while also containing all the essential information for a journalist to write a story.
What is the Purpose of a Press Release?
The three main purposes fulfilled by a press release include:
- Informing: You can make a big event or development known to the media so that it will be publicized to a lot of people.
- Distribution: Send noteworthy company news to the press so that journalists can write about it and more people will learn about your company.
- Promotion: You can promote your company's brand and online presence by writing blogs, creating websites, and using social media.
Press releases are important because they can help improve your company's brand awareness, media relations, and consumer trust.
When you send out statements to the press, it can help boost your brand awareness by promoting your key messages across a wider range of outlets. This will help reach more people.
Additionally, as the value of online marketing grows, press releases offer new advantages.
Types of Press Release
A press release, also known as a news release, is a great tool to generate publicity. But there are many different kinds of press releases, and each has a different purpose to serve.
The most common press release elements include headline, logo, contact information (email address, phone number), and release date.
There are 8 types of press release writing that you should keep in mind to determine what type of content would help you best to broadcast your story.
Now take a look at the brief overview of each type of press release. You can also find an interesting press release example to know what to include in a specific type of press release.
Event Press Release
An event press release is written to inform the media about an event that the company plans to host, attend, or sponsor. Events that your company could cover include an in-store community event or a charity initiative.
The event press release serves as an invitation for the media to cover the involvement of the business in the event.
In this type of press release, it is important to answer the what, how, when, who, where, and how of the event. Also, provide information on how the public can attend the event.
The best format for an event press release is either an outline, list, or bullets to make all the details easy to read.
Event Press Release Example
To get the best possible coverage of your event, you need to provide all the essential information in your press release.
Here is an event press release example that you can go through for your better understanding.
Product Launch Press Release
A product press release is written to let the audience know about the product that has entered your industry. In this type of press release, you need to mention why your product is different from the competitors.
A good approach is to create a list of all the features of your product and cross out the features that your product shares with competitors. Focus on whatever is left on your list. In this way, you can make it different and newsworthy.
A press release announcing a new product should highlight the exciting aspects to make it newsworthy for the media outlets.
Product Press Release Example
A product press release is written by companies to introduce new products to their potential consumers. Learn about the format and template with this well-written product press release example here.
Book Press Release
An important type of press release to announce the launch of a new book. A book press release offers exciting details to explain why the media cover your book launch.
However, not all books are newsworthy, so it is important to convince journalists that your book should get media coverage.
In a book press release, you need to provide a summary of your book and why people should read it. The following paragraphs should provide details of your most interesting summary points.
After that, offer a quote from your book review (like from a celebrity or a social media influencer) with a high-resolution image of your book and from it can be purchased.
Book Press Release Example
For writing a perfect book press release, look at this expert book press release example to publish your new book.
New Hire Press Release
A new hire press release is written to announce that your company has hired a new employee. This type of press release typically focuses on high-level executives and acts as a formal announcement to inform the investors, customers, and the general public about the new hire.
This press release includes the name and position of the new hire, and in addition to that, you are required to highlight their professional background as well. In this way, you will be able to describe what they can actually bring to the company.
Your new hire press release should clearly mention what qualities made this person stand out from the other candidates. Mention their accomplishments and what companies they have previously worked for. Close it with their role, key responsibilities, and how their contribution can benefit the company.
New Hire Press Release Example
Looking for an ultimate formula that you can follow for writing a perfect new hire press release? Here is an interesting new hire press release example for writing an effective press release.
New Business Press Release
A new business press release, also known as a business launch press release, announces a business. It clearly indicates why the opening is important to get media coverage.
How it fills the gap within the industry or why it is different from the area competitors are some of the main reasons.
Provide all the important details of your new business opening. Give your company name, location and date of opening as well. Provide a brief overview of your business and how it is different from competitors.
In the end, don’t forget to hyperlink the name of your company for your readers to find more information.
New Business Press Release Example
The following is an interesting press release example for a new business that you can read for more help.
Partnership Press Release
If your company has come to a new partnership deal and the papers are signed, so now what is next? Writing a partnership press release is a great way to announce this big news.
Similar to a rebranding press release, a partnership press release is written to announce the upcoming changes.
This type of press release helps each partner to build relationships with its own customer base. And for that, a partnership press release is a great way to excite them.
In a partnership press release, cover the why, what and how questions. You can also include an executive quote from both parties to provide insight and excitement.
Partnership Press Release Example
Writing a great partnership press release is not easy. So many press releases use vague terms and fail to identify what the press release does. Here you will find a well-written press release example for your better understanding.
Award Press Release
The purpose of writing an award press release is to showcase what award your company has won. An award press release is a great way to spread the news of your achievement.
Although industry awards are rarely publicized, for your audience, you will have to advertise them yourself.
For writing an impressive award press release, highlight your achievement and try not to be overly promotional. Avoid writing in emotional language and avoid excessive punctuation. Still, your press release should be objective and showcase your award from a business standpoint.
A good approach is to express your excitement by explaining how this award can set you apart and how this achievement helps you further with your company’s vision.
Award Press Release Example
Are you in need of a great award press release? Here is a well-written award press release example to follow for writing a perfect press release to announce you won an award.
Expert Position Press Release
This type of press release is specifically written to establish the credibility of an individual or brand credibility in their field.
The purpose of writing an expert position press release is to establish the prominence of an individual in their field and announce their availability for interviews, speaking engagements, etc.
The main idea for writing an expert position press release is to position the individual or company as a go-to source of information so that the media can contact at some point.
Expert Position Press Release Example
An expert position press release gives a general representation in addition to some third-party confirmation of skill. Here is an example of an expert position press release that you can go through for your better understanding.
7 Main Elements of a Press Release
There are many optional parts to a press release, like a subhead and final note. However, there are also many required parts. These include your company logo, contact information, release location and date, headline, first paragraph, body paragraphs, and boilerplate.
The seven important elements of an effective press release are as follows:
- Logo: Your logo should be at the top center of your press release in a 200×200 pixel size. This will help make sure your press release stands out and journalists can connect with your brand.
- Contact Details: In order to be contacted for more information, include your name, phone number, and email address in your press release. If you are working with a PR firm, make sure the media knows who to contact for more information.
- Date: Include the release date in the top-left corner of your press release. You can say "For immediate release" or "Embargoed for release until [date, time, time zone]." This will let media know when your release is available to them.
- Headline: Your headline should be centered above the first paragraph, be between 65 and 80 characters, use direct language, and be typed in 14-point size font. The best headlines are clear and concise, and they make people want to read the rest of the release.
- First Paragraph with Dateline: The dateline at the beginning of your press release should include the city, state, and date of your release. After that, in 50 words or less, you should share the who, what, when, where, why, and how of your story. As you share these key details, be sure to explain why readers should care.
- Body Paragraphs with Quotes: The body of your release should offer more in-depth information about what makes your announcement newsworthy. This information can be divided into two to four paragraphs.
- Boilerplate: A boilerplate is a paragraph that tells people what your business is, what it offers, and why it's different. This can be about 100 words long. You can list awards your business has won or how long you've been in business.
Now you know the important types of press releases in public relations and also the main elements to write a press release effectively. No matter which type of press release you write, certain rules will always apply. You want to create an interesting headline and provide concise and well-written information.
Before you distribute your press release, make sure you are choosing the correct type and following the recommended format.
Keep in mind that members of the media only prefer professional press releases that can easily become a news story.
However, writing a well-written and professional press release is not an easy task for everyone. But there is a one-time solution from the best paper writing service that you can consider.
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