Qualitative research focuses on the gathering and analyzing of theory and data that is more natural and interpretive in nature. It examines the data in its natural environment and focuses on the reasons, definition and its theory and concepts.
For example, observation of the artifacts and social issues. In case of social issues, the researcher examines the causes behind them and propose possible solutions.
The primary purpose of qualitative research is to understand the meaning of cultures, social groups and communities. This study also includes how people understand and perceive them. It's more of a technique where you analyze and evaluate various types of data in their most natural form.
There are a number of ways through a researcher can collect the data that is studied and analyzed qualitatively. Qualitative research methods include case studies, in-depth interviews, focus groups, expert opinions, observation research and open ended survey questions.
Before starting your research paper, you need to choose your research methodology. Your research will be based on the method you choose for your paper. Follow the link to learn more about writing a research paper.
Quantitative research is based on collecting numerical or statistical analysis information from different sources. This data is later organized, ranked according to a certain criteria and measured in specific units..
For example, observing the increase in annual growth of a company or the growth in the amount of employees holding a foreign technical education etc.
Techniques like rapid analysis and statistical data analysis process large amount of numerical information. This eliminates the need for manual data processing.
Quantitative research methods help you highlight important numerical data that can be further used to support your arguments and study.
Quantitative research has the following key features:
Quantitative research methods include observations, surveys, secondary data analysis and observation research. This offers a more detailed explanation for the arguments provided in your research.
Following are the types of quantitative research.
Worried that you may not be able to choose the right one for your research project?
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