A press release is one of the simplest and quickest ways to get free publicity. A structured and well-written press release can be a source of multiple published articles about your company and its product or service.
And that means prospects coming to you to sell your products to them.
Every marketer should know how to write a press release as it is essential for them to ensure the media and public know about your latest news.
In addition to that, press releases are cost-effective as they only cost your quality time to write. There are many questions regarding press release that people are looking answers for like:
If you are wondering how to write a press release on one of the above scenarios, keep on reading the blog and find a standard way to write a press release and let people know about your new stuff.
A press release is a short news story specifically sent to the targeted individuals of the media. The main objective of a press release is to pique the targeted publication or the journalist’s interest. It is a great opportunity for small businesses to get noticed.
A good press release is the one that should contain all the important information which includes the 6 important Ws (what, who, when, where, how, and why) for the target people to easily come up with their own story.
The press release is a great way to announce interesting and newsworthy information in the most objective way. The whole purpose of writing a press release is to get noticed by the target audience.
In simpler words, a press release is a great communication tool to deliver information about individuals, projects, or companies to the media so that it gets featured in the news. Press releases are widely used to build the intended reputation among the target audience.
Since the press release does not focus on advertisement so consumer-focused writing is not appropriate to use. Press releases are crafted with the aim to announce newsworthy information, events, situations, and strategies to the media.
The press or news release is either personally sent to news outlets or journalists or it can be sent using a press release distribution service.
If you are looking to get media coverage, the best option is to write a press release. But what is the correct length for a press release?
The ideal press release should not be too long. This is the common mistake that people make is to add an abundance of information in the press release. However, it is also not very common to deliver a short press release.
Generally, there is an acceptable length and within that length, there is a specific structure that you need to follow.
Press releases are relatively short and should not be longer than 300-400 words which would take a reporter a minute to get through it.
An effective way to break company news and help businesses grow better is to write a press release. Here are the factors to keep in mind for writing a great press release. If you are writing a press release for SEO purposes or simply as an important marketing strategy for social media, the following steps can also be followed to achieve that.
After getting the announcement, it is time to get it all done into words to share with your target people. Just like the perfect title for an essay, the success of a press release also depends on the impressive start with the headline. To achieve that, you only have one line to work with which seems quite difficult at the start. But you can easily pull it off by considering diction to make your headline interesting and captivating.
A good approach is to make use of action verbs, understandable language, short length to clearly focus and reflect the people’s attention in the headline. You can also use keywords in your headline to give you better visibility and space in the search engines. In this way, it will be easier for journalists to get a better idea of what the press release is all about.
If you are emailing your press release, do not make ‘press release’ as the subject line. Instead, use your release headline as your email subject to easily get noticed.
For journalists, reporters, followers, or influencers, to share your news, you have to provide something that they should care about.
The paragraph of your press release should cover what, who, why, and where of your new update, launch, or development. Reporters do not go into details they are just looking for the facts to help them understand and tell your story to someone else with authority.
After this section, there should not be any new information. A good approach to achieve this is to use a reverse pyramid formula for writing your press release.
Once you are done setting a scene, it is time to bring all the details into life by including a quote around the given announcement. It will eventually help you to draw a picture of how the news will affect the targeted industry or customer base.
The quotes will be from senior ranking officials which includes your executives, project leads, or those directly affected by the announcement. Quoting the key information highlights the importance of your development. Choose a quote that perfectly shapes your narrative and points up the core of your announcement.
Now the reader already has some of the vital information they need to cover a story. It can be quite tempting to write details and facts about your announcement. But experts believe that a piece of writing lacks sometimes if it is drawn out of the essential information. However, a good press release is the one that should be informative, helpful, and concise.
It is always better if you answer possible questions before they come into the reader’s mind. In this way, your press release will be more captivating and attention-grabbing for your audience. Make sure to answer all the Ws to make a good impression.
After understanding the elements a press release should include, it is time to make sure your press release confirms the format a journalist is familiar with. The following is a typical press release format that you should follow.
The first thing to include is the logo of your company at the center of your page. Doing this will make your company name prominent.
After the logo, pay attention to the contact information. The publication you send a press release might have some queries regarding its content. So, make sure you have included the contact details at the top of your press release so that the publication can easily get in touch with you in case of any query.
It is not compulsory to add the release date of your press release but why not if you have completed it earlier. Include it so that the publication can take action accordingly. After the company logo, add the date on the left margin of the page. It should be written as ‘Release on [date] at [time]’ or ‘For immediate release’.
The press release headline is what creates interest for the reader. Make sure you have included a captivating headline to pique the reader’s interest. The headline should be placed at the center of the page. The text should be bold and the appropriate font size is 14.
Also known as the deck, it aims to give your press release more substance and space to provide detailed insights to your news story. Make sure the headings do not repeat the information already provided.
This is the start of the body copy, date and location are part of it. Dateline is to be separated from the body paragraph with a dash. Don’t forget to write the location in capital letters.
The first body paragraph should contain the answers to all the Ws questions. In addition to that, it should focus on stating the facts rather than providing dragged information.
Here you are required to sum up the story that you have introduced in the first paragraph of your press release. Try to use a journalist tone so that this text can be used as it is. To enhance the content, you can add media, quotes, hyperlinks, to this section.
A very important paragraph will contain factual information. If you are wondering what is a boilerplate, it is an important text written after the closing paragraph that includes some important information in terms of what your company does. This section is very crucial for crafting a great boilerplate press release.
Add a final note to give companies some extra information for getting in touch with you. It will be written “If you need more information on the topic, feel free to get in touch with us at [phone number], [email address].
After reading the guidelines and format, you might think that you are all set to write your press release. But wait, there is one more thing that you can consider and that is to read an example press release that will surely make the whole writing process less daunting for you.
For your convenience, we have provided you with a great example of press release that you can read and get insight for writing your own press release like a pro.
Press Release Example
Below you can also find a sample press release template that we recommend you to read first and then start the writing process in a way that will surely impress your target audience.
Press Release Template
Hopefully, you get answers to all the questions regarding crafting a successful press release. This blog focuses on the steps required for writing a perfect press release. By following the above guide and you can easily write a great press release to achieve your targets.
However, if you are not sure to pull off the press release writing task like a pro. We at MyPerfectWords have a team of skilled writers who have an educational background in journalism and they know the correct format, wording, and various angles required for writing any type of press release to successfully reach the public.
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